Sunday, November 20, 2011

Tips That Push Your SEO To New Levels

By Nicole Bawany Disalvatore


Search engine optimization is an important part of a company's online strategy. If your company is trying to improve its website and increase its rank in the search engines then you must optimize your website. Read the advice below for some ways to increase your website's traffic and popularity in the search engines.

Use a unique but relevant title for each page of your website. Titles are one of the most important things in search engine optimization. Using a duplicate title all over your website reduces the power of this tool, and may even make the search engine spiders think your site has duplicate content.

Make sure not to just have a lot of links that really don't mean anything, just to raise your numbers. People want to see quality work, not just the quantity. If you only build one high quality link a week, that will increase your Page Rank faster than 10 low quality ones will.

Avoid using keywords that are of no relevance to your website or product. When you do, web crawler bots may mistake your website as spam and blacklist your site from the search results. On the other hand, be sure to include all relevant keywords on your home page as this is the page you should want your customers to see first.

When registering a domain, don't block others from viewing your information. While this can be a tempting option from a privacy standpoint, it can hurt your search engine optimization efforts. Search engines tend to view pages owned by blocked domain registrars as scam artists and may not rank your site as well.Spend as much time as you need to narrow down the best keywords that are connected to your website. The wider the variety of keywords that can be tied to your website the more often it is going to be brought up through a search engine by multiple users in a small amount of time.

Pay close attention to the keywords you are using and how often they are placed within your article. You do not want to stuff the article with too many words because it sounds terrible and sets off red flags within the search engine that will hurt your rankings. A good number to remember is between 3 - 5% density of the page's total text.

As stated in the beginning of this article, a company must include search engine optimization as part of their online marketing plan, if they are serious about their success. Using the tips in this article will help your website rank better and increase its traffic, which will help you reach your business goals.

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