Before one can truly grasp the importance of SEO copywriting, it must be understood what the difference between this and general content is.
General Copywriting This is content written for the purpose of promoting a business, person, idea, or organization. It can be written as a direct sales pitch or may be content that is simply informative and related to the industry or product being sold.
What is the Difference? The difference between standard copywriting and SEO copywriting has everything to do with the way that certain keywords and key phrases are worked into the text. In addition to this, the use of meaningful tags is often incorporated. The content does not lose its meaning, its feel, or its rhythm, but does appeal to search engines when written in this format.
How a Search Engine Views Copywriting When a person types a query into a search bar on sites like Google, Yahoo, or Bing, the website sends out so-called 'spiders' that dig through millions of other websites in search of information that is closely related to the word or phrase the individual entered. The more times that keyword or phrase is found on a particular webpage, the more likely it is that the page will seen by the individual. There are a lot of factors that come into play as a search engine analyzes a page's worth, but keyword-rich tags and content play a big role.
Website Versus Web Page One important thing to keep in mind when creating SEO content is that search engine spiders do not consider a website as a whole for relevancy. Instead, they focus on each individual page. Thus, it is important that each page of the website be treated as a separate entity in the creation phase as well.
Making Copywriting Count This type of content can be very meaningful to your business in many different ways, if executed properly. Here are a few things to consider as you get started.
1 First and foremost, good quality content with attention to SEO best practices attracts the two most important audiences: the search engine spiders and the targeted consumers.
2 SEO copywriting is a great way to make a stand as an industry expert. If you have the information that others seek - even if it is someone else working for the competition - then you will slowly build a very positive and strong reputation.
3 Of course, one of the most important things that SEO copywriting does for your site is to make it easier to flood your site with keywords in an inconspicuous way.
4 As briefly mentioned above, the copywriting also gives your target audience a reason to stay and look around your site. When there is informative, entertaining material to read, the person is more likely to want to linger and may also return again in the future. Increased exposure drastically improves the chances of a sale.
What Makes SEO Copywriting Difficult There are many challenges that come with creating effective SEO copywriting. Recognizing these challenges can help you and your company avoid commonly made mistakes.
1 Overuse of keywords is probably the number one offense seen on the web. While this might pay off in the short term, it doesn't take long for the search engine algorithms to catch up. A page that has little in the way of valuable content, but the same keywords appearing over and over and over again will quickly be blocked and once that has happened, it is hard to come back.
2 Dangerously 'sales-pitchy' content is that which oversells the company, the employee, or the product. These pieces can often come across as phony and can scare the consumer away before he or she has had a chance to buy.
3 Poorly written content is also a big risk for a company. Though it is perfectly acceptable, and even recommended that these pieces be written in a voice that appeals to the targeted audience, they should still be proofread for grammatical and spelling errors.
4 Rarely updated sites can present challenges for the company as well. You may have found your way to the top of the ranks for now, but as the competition continues to work on fresh, new content, you can slip back down rather quickly. It is important to continually update websites with new and worthwhile SEO copywriting.
General Copywriting This is content written for the purpose of promoting a business, person, idea, or organization. It can be written as a direct sales pitch or may be content that is simply informative and related to the industry or product being sold.
What is the Difference? The difference between standard copywriting and SEO copywriting has everything to do with the way that certain keywords and key phrases are worked into the text. In addition to this, the use of meaningful tags is often incorporated. The content does not lose its meaning, its feel, or its rhythm, but does appeal to search engines when written in this format.
How a Search Engine Views Copywriting When a person types a query into a search bar on sites like Google, Yahoo, or Bing, the website sends out so-called 'spiders' that dig through millions of other websites in search of information that is closely related to the word or phrase the individual entered. The more times that keyword or phrase is found on a particular webpage, the more likely it is that the page will seen by the individual. There are a lot of factors that come into play as a search engine analyzes a page's worth, but keyword-rich tags and content play a big role.
Website Versus Web Page One important thing to keep in mind when creating SEO content is that search engine spiders do not consider a website as a whole for relevancy. Instead, they focus on each individual page. Thus, it is important that each page of the website be treated as a separate entity in the creation phase as well.
Making Copywriting Count This type of content can be very meaningful to your business in many different ways, if executed properly. Here are a few things to consider as you get started.
1 First and foremost, good quality content with attention to SEO best practices attracts the two most important audiences: the search engine spiders and the targeted consumers.
2 SEO copywriting is a great way to make a stand as an industry expert. If you have the information that others seek - even if it is someone else working for the competition - then you will slowly build a very positive and strong reputation.
3 Of course, one of the most important things that SEO copywriting does for your site is to make it easier to flood your site with keywords in an inconspicuous way.
4 As briefly mentioned above, the copywriting also gives your target audience a reason to stay and look around your site. When there is informative, entertaining material to read, the person is more likely to want to linger and may also return again in the future. Increased exposure drastically improves the chances of a sale.
What Makes SEO Copywriting Difficult There are many challenges that come with creating effective SEO copywriting. Recognizing these challenges can help you and your company avoid commonly made mistakes.
1 Overuse of keywords is probably the number one offense seen on the web. While this might pay off in the short term, it doesn't take long for the search engine algorithms to catch up. A page that has little in the way of valuable content, but the same keywords appearing over and over and over again will quickly be blocked and once that has happened, it is hard to come back.
2 Dangerously 'sales-pitchy' content is that which oversells the company, the employee, or the product. These pieces can often come across as phony and can scare the consumer away before he or she has had a chance to buy.
3 Poorly written content is also a big risk for a company. Though it is perfectly acceptable, and even recommended that these pieces be written in a voice that appeals to the targeted audience, they should still be proofread for grammatical and spelling errors.
4 Rarely updated sites can present challenges for the company as well. You may have found your way to the top of the ranks for now, but as the competition continues to work on fresh, new content, you can slip back down rather quickly. It is important to continually update websites with new and worthwhile SEO copywriting.
About the Author:
LunaTech SEO is one of the most experienced seo agencies available. It has a team made of people with diverse backgrounds who assist large and small companies to reach their goals of being found by customers. They provide their expertise in online reputation management services website optimization, SEO, PPC and more.
There are couple of tools which allow users to copy their content and don't change original meaning of content. I am recommend to all users to avoid copy writing which negative affect on SERP.
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